Promoting Consumer Education: Trends, Policies and Good Practices


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This is measurable and flexible, allowing communication to improve. Social media - the communication channel of the 21st century We live in the 21st century, an era of online communication and transactions in which social media and social networks have experienced a real growth and have been known throughout the world in the last decade. Social networks have emerged as a result of public desire for something new and exciting.

These social networks provide a dynamic virtual environment where users are engaged in a continuous traffic, generated by information and interactivity. The idea of being able to communicate easily with a simple platform to use, it has become increasingly popular, resulting in an explosion of social media. In the online environment, social media is a complex term that can take various forms, being mostly used to describe the social aspect or the art of communication in media; a phrase - composed of two words - that leads to one meaning.

Media refers to advertising and transmission of ideas and information through various channels, while social involves the interaction between individuals within a group or community. The term social media refers to communication platforms generated and sustained by interpersonal interaction of people, using specific methods or procedures.

The introduction of this term is attributed to Chris Shipley, co-founder of Guidewire Group, a company from San Francisco dealing with studying and making reports on trends and technological innovation. This company has used the term to describe online communication and information, and participation and collaboration in this environment.

A social network can be defined as an application that helps, expands or gains consistency with human interaction, interaction between groups who share the same interests, coming from the same cultural, geographic field or, according to certain criteria, can join and form a community of interests. A social network is the place where the passion for something, the mutual interest gathers people. People stick to a label, stick to a certain class, or stick to a group or they simply gather because they belong to the same region.

Consumer policy

Another definition of social media describes it as media for social interaction, using easily accessible display techniques. Social media uses web technologies to transform communication in interactive dialogues. Companies define social media as being generated by consumers CGM — consumer generated media. Social media is composed from easily accessible web tools through which people converse, participate, create, recommend, valorify information and respond online to everything that happens around them.

They encourage the voting, comments and information distribution. Communities share joint interests, such as the passion for photography, political problems or favorite TV shows, etc. The communication model, promoted by traditional media, is the monologue. In social media, this is replaced by dialogue. Thus, in the new social media types, communication takes on the characteristics of dialogue: it is transparent, authentic, vibrant and driven by the consumer.

Generally, the following main types of social media applications are used: social networks, blogs, wiki, podcasts, new channels RSS and Atom , communication for the organization and share of a specific type of content photo, video, and documents , micro-blogging, forums, chat, and virtual worlds. The relationship between the new consumer and the organic food As a consequence of the unprecedented development of electronic commerce, with its known business models, the Internet became the development generator of the new economy.

In this context, the consumer, acting on a globalized market, strongly connected through the Internet, became a consumer with a complex life style, skilled and competent, which can be named the new consumer. The new consumer manifests the tendency of displaying an increased confidence in the information gathered from the online environment.


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He reads the opinions of other consumers before making a purchase. For the new consumers, as they are very informed, the consumption of organic food is very important. They appreciate organic products for their rich content of mineral salts and vitamins, and for the high level of hygiene employed in their production.

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Internet expansion in Romania changed the Romanian consumer's behavior. We anticipate that there is a link between social media and the decisions taken by the new consumer. Our research was carried out online by using the main web search engines in Romania and worldwide. These subjects were chosen due to the emergence of various news related to them in the traditional media, such as the news issued by Gheorghe Mencinicopschi. Gheorghe Mencinicopschi, PhD, professor of biology and biochemistry and expert in human nutrition, food safety, and nutritional planning, is the director of the Romanian Institute of Food Research.

So what do we eat now?

Summit - The Programme - Consumers International

While promoting the book, he appeared on a popular TV talk show on the evening of February 3rd One of the topics reached during the show, was about the mandatory eggs labeling. He argued that it is best to consume the eggs whose first digit on the label is 0 as these eggs are organic or those whose first digit on the label is 1 or 2 coming from free range chickens and barn-raised chickens.

The other eggs, with the first digit 3, are from battery raised chickens, and he argued that their consumption is recommended to be limited or avoided. The research aimed at showing the connection between this news and the interest of the new consumer in organic food. Although the news first appeared in February , the online research covers a wider interval in order to identify how the interest in organic food mainly in organic eggs is reflected in online posts, both before and after the news emergence on TV. Concerning the interest in organic food - in this case, organic eggs — we carried out an online research with the aim to identify the number of discussion on blogs and forums in Romania.

To obtain a higher accuracy, we used combinations of words, further on defined as models: Vol. The evolution of discussions on blogs Table no. Table no. May June Month Number of 2 12 57 12 9 discussions According to the graphical representation of the data from table no. Figure no. Also, in this case, can be observed that a sudden decrease was registered in March discussions , followed by a slight decrease during the next 2 months figure no. The evolution of discussions on forums Table no. May June Month Number of 25 52 92 69 discussions Figure no.

The increased interest in this subject was only maintained during February discussions, compared to January , when only 10 discussions were registered when the news appeared on TV. Also, between March and June, a slight decrease in the interest regarding this subject is registered, compared to the level associated to the period before the appearance of the news in the traditional media. May June Month Number of discussions Figure no.

There is not a clear trend in the evolution of the discussions. After the appearance of the news, a decrease in the number of discussions was registered in February discussions followed by a strong increase in March discussions , and only in June the number of discussions on this subject was less than the one in February respectively, discussions in June, compared to in February.

This situation can be explained by the fact that the dynamics of the discussions on forum is different than the one on blogs. Social media facilitates the interaction in the online world, in order to create new relationships for personal or business goals. Thus, through social media, the loyalty and participation of people can be achieved, opinions can be easily asked for, market research can be carried out, and easier communication at global level can be achieved.

The common aspect to all the attempts of defining social media is represented by the mix of technology and social interaction in order to create value. This interaction and the presentation of information depend on the variety of perspective and the establishment of a sense of belonging to a particular community, with sharing impressions and personal experience of participants. The research revealed that the news emerged in traditional media have a certain impact in the social media - even if this is not very important - which leads to the idea that social media cannot be yet used as an effective tool for education.

In Romania as well as in the rest of the world, it is obvious that the Internet has become an essential tool for informing and educating consumers. All these facts lead to the conclusion that Internet represents an educational resource. The Draft Programme as at 29 July is available online. The OECD has released a new book "Piracy of Digital Content", that examines the "infringement of copyrighted content such as music, films, software, broadcasting, books, etc. As CSISAC stated in the Civil Society Seoul Declaration , OECD Member countries should "maintain a balanced framework for intellectual property protection that is least intrusive to personal privacy, least restrictive for the development of new technologies, and that promotes creativity, innovation, and learning.

This Committee "reviews telecommunications and Internet policy, reviews developments in information infrastructure: regulatory reform, convergence of telecommunication, Internet, cable television and broadcasting networks". Some topics that this Committee addressed are: Telecommunications regulation, Domain Name System, IP network connection and interoperability, competition in voice markets; Policy and regulatory implications of new wireless technologies; sensors Networks, RFID; New applications, services and protocols, Bandwidth and traffic exchange.

The OECD has published a new book that examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. The book also analyzes recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programs, and the principal challenges.

You could browse and read the book online for free at here. All the information about the book is available at OECD website. The OECD has published a new book which defines ID theft, studies how it is perpetrated, outlines what is being done to combat it, and recommends specific ways to address it in a global manner. The new OECD website on Innovation Strategy will discuss how innovation works in a global market for science and technology.

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Their goal is to help policy makers improve framework conditions. The meeting focused on the ICT sector itself and innovation ICT applications across sectors, current economic challenges and supporting policy. In December More specifically, it examines the kinds of restrictions that are commonly placed on access or use of protected material for example, restrictions on making back-ups or private copies and the disclosures provided to inform consumers about these restrictions.

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This document raises a number of issues of major importance to the civil society community and makes a number of recommendations to move towards the future of the Internet that meets the essential needs of all the world's citizens. The declaration has been signed by so far 86 organizations and more than 99 individuals. In all, close to 2, participants from 68 economies attended the Meeting, which was webcast.

All the materials are placed online. The forum consists of interactive policy round tables, covering the future of the Internet from 5 perspectives: the Human and political dimension; Towards a better future — Decent work, social justice and sustainable development in a global Internet economy; Fueling creativity and access to knowledge A2K ; Ensuring consumer and privacy protection and benefiting from convergence. The Meeting, which was the first OECD Ministerial Meeting held in Asia, brought together Ministers, senior government officials, the heads of major intergovernmental organisations, industry leaders and representatives of the Internet technical community, civil society and organised labour.

In addition to the participants, many more contributed to the Meeting via the Internet. The full EPIC report is available online.

Promoting Consumer Education: Trends, Policies and Good Practices Promoting Consumer Education: Trends, Policies and Good Practices
Promoting Consumer Education: Trends, Policies and Good Practices Promoting Consumer Education: Trends, Policies and Good Practices
Promoting Consumer Education: Trends, Policies and Good Practices Promoting Consumer Education: Trends, Policies and Good Practices
Promoting Consumer Education: Trends, Policies and Good Practices Promoting Consumer Education: Trends, Policies and Good Practices
Promoting Consumer Education: Trends, Policies and Good Practices Promoting Consumer Education: Trends, Policies and Good Practices

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